Privacy policy.

Last review: 01/01/2026

1. Overview

Farlands™ (“Farlands”, “we”, “us”, “our”) respects your privacy.

This Privacy Policy explains how we collect, use, disclose, and protect information when you access or use Farlands’ websites, apps, smart contracts, and related services (collectively, the “Platform”).

We are committed to protecting your privacy and complying with all applicable data protection laws and regulations, including the Australian Privacy Act 1988 (Cth) (Privacy Act) and the European Regulation 2016/679, known as General Data Protection Regulation (GDPR) and the and the California Consumer Privacy Act as amended by the California Privacy Rights Act (CPRA) (collectively, CCPA).

2. Who we are

The Platform is operated by Red Dog Studios (Farlands, we, us, our), based in Western Australia.

For the purposes of GDPR terminology, Farlands is generally the controller for personal data processed through the Platform unless stated otherwise in this policy.

3. Scope

This Privacy Policy applies to personal information we process:

  • through the Platform;

  • through our communications with you (e.g., support emails); and

  • in connection with our community and marketing (where applicable).

Third-party platforms (e.g., wallet providers, blockchain explorers, Discord, X) have their own privacy practices, processes and policies.

4. Information we collect

We may collect the following categories of information (some of which may be “personal information” under applicable laws):

A. Web3 / blockchain-related information

  • Public wallet addresses

  • On-chain transaction hashes/references and related public metadata (e.g., token IDs, contract addresses)

  • Sign-in / authentication events (e.g., a wallet signature used to prove wallet control)

We do not collect private keys or seed phrases, and we will never ask you for them.

B. Technical and usage information

  • IP address, device identifiers, browser type, operating system

  • Log data (timestamps, pages/screens viewed, performance/crash data)

C. Information you provide voluntarily

  • Contact details and message content you submit (e.g., support requests, contact forms)

  • Any information you choose to provide in surveys, beta feedback, or community interactions

D. Cookies and similar analytical technologies

We may use cookies, SDKs, pixels, or similar tools to operate the Platform and understand usage (see section 12).

5. How we collect information

We collect information:

  • Directly from you (e.g., when you contact us).

  • Automatically (e.g., via logs and cookies when you use the Platform).

  • From the blockchain (which is public on-chain data).

  • From service providers (e.g., hosting, security, analytics, blockchain infrastructure).

6. How we use information

We use information to:

  • Provide and operate the Platform and its features

  • Authenticate wallet interactions and enable access to web3 functionalities

  • Improve performance, reliability, and user experience

  • Detect, prevent, and respond to fraud, abuse, security incidents, and misuse

  • Communicate with you (support, updates, important notices)

  • Comply with legal obligations, enforce terms, and resolve disputes

7. Legal grounds (GDPR)

Where GDPR applies, we process personal data under one or more of the following legal grounds, including:

  • Performance of a contract (to provide Platform features you request)

  • Legitimate interests (e.g., securing the Platform, preventing fraud, improving services)

  • Consent (where required, such as certain cookies/marketing)

  • Legal obligation (where we must comply with applicable laws)

8. Blockchain transparency and limits on control – Web3 Notice

Blockchain networks are public by design. If you submit transactions or interact with smart contracts, information may be visible publicly and persist indefinitely.

We generally cannot control:

  • on-chain visibility and immutability

  • third-party blockchain explorers and indexing services

  • how wallet providers process your data

If you want stronger privacy, consider using a fresh wallet address and privacy-preserving practices before interacting on-chain.

9. Sharing and disclosure of information

We may disclose information:

A.    Service providers and processors

To vendors that help us operate the Platform (e.g., hosting, analytics, customer support, security, blockchain RPC/indexing). These providers are required to handle information under contractual protections appropriate to their role.

B.     Legal, safety, and compliance

To regulators, law enforcement, courts, or others where we believe disclosure is required or appropriate to:

  • comply with law or legal process;

  • protect rights, safety, and security; or

  • prevent fraud/abuse.

C.    Business transfers

If we undergo a corporate transaction (e.g., merger, acquisition, financing, asset sale), information may be transferred as part of that transaction, subject to applicable law.

10. Overseas disclosures and cross-border transfers

Because we may use global service providers, your information may be stored or processed outside Australia, including in the United States, the European Union, and other jurisdictions where our providers operate. Under the Australian Privacy Principles, our policy must describe likely overseas disclosures where practicable.

Where GDPR applies and personal data is transferred internationally, we use appropriate safeguards as required (for example, contractual protections).

11. Data retention

We retain personal information only as long as reasonably necessary for the purposes described in this Policy, including to:

  • operate and secure the Platform;

  • comply with legal obligations; and

  • resolve disputes and enforce agreements.

Because on-chain data is public and may be retained indefinitely by blockchain networks and third parties, Farlands may not be able to delete or modify that on-chain information.

12. Cookies & analytics

We may use cookies or similar technologies to:

  • enable core Platform functionality;

  • remember preferences; and

  • measure and understand usage to improve the Platform.

You can control cookies through your browser settings and (where available) our consent and pop-up controls.

13. Data security and breaches

We implement reasonable technical and organisational measures to protect information; however, no system is completely secure.

If a data breach occurs, we assess and respond consistently with applicable laws, including Australia’s Notifiable Data Breaches (NDB) scheme, where a breach is likely to result in serious harm.

14. Your rights and choices

Your rights depend on where you live and how we process your information.

A. Australia (Privacy Act / APPs)

You may request access to, or correction of, personal information we hold about you. In most cases, OAIC guidance indicates a reasonable response time is within 30 calendar days.

You can also make a privacy complaint to us (see section 15). APP guidance also expects the policy to explain complaint handling and overseas disclosures.

B. EU/UK (GDPR)

Where GDPR applies, you may have rights to:

  • access, rectification, erasure, restriction, portability, and objection;

  • withdraw consent (where processing is based on consent); and

  • lodge a complaint with a supervisory authority.

We generally respond to rights requests within one month, subject to permitted extensions in certain cases.

If your request relates to on-chain data, we may be unable to delete or alter public blockchain records (see section 8). We can often help by deleting off-chain data we control and/or disconnecting identifiers where feasible.

C. California (CPRA)

If you are a California resident and the CCPA applies to our processing, you may have rights to:

  • know/access the categories and specific pieces of personal information collected;

  • delete personal information (with exceptions);

  • correct inaccurate personal information;

  • opt out of the sale or sharing of personal information (including via the Global Privacy Control (GPC) where applicable); and

  • non-discrimination for exercising your rights.

Farlands does not sell personal information. We also do not share personal information for cross-context behavioural advertising. If this changes, we will provide a “Do Not Sell or Share My Personal Information” link and update our disclosures accordingly.

Requests under CPRA can be sent to team@farlands.world

15. Complaints

Contact: team@farlands.world

If you believe we have mishandled your personal information, please contact us with details. Our policy and processes explain how to file a complaint and how we handle them, including escalation options.

If you are not satisfied with our response:

  • Australia: you may contact the Office of the Australian Information Commissioner (OAIC).

  • EU/UK: you may lodge a complaint with your local supervisory authority.

  • California: you may contact the California Privacy Protection Agency (CPPA) or the California Attorney General (as applicable).

16. Children

The Platform is not intended for children under the age required by applicable law without parental consent. If you believe a child has provided us personal information, contact us at team@farlands.world.

17. Changes

We may update this Privacy Policy periodically. We will revise the “Last reviewed” date and, where appropriate, provide additional notice in the Platform. Continued use may constitute acceptance of the updated policy.

18. CPRA Notice at Collection

At or before the point of collection, we provide notice of:

  • the categories of personal information collected,

  • the purposes for which it is used, and

  • whether it is sold or shared.

Categories (summary): identifiers (including wallet address), internet/network activity (e.g., logs), and communications you submit.

Purposes: operate the Platform, security/fraud prevention, analytics/performance, support, and legal compliance (see section 6).

In the preceding twelve months, we have not sold (as a term defined by the CCPA/CPRA) any personal information that we have collected.